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This I Believe is a national media project engaging people in writing, sharing, and discussing the core values and beliefs that guide their daily lives. NPR airs these three-minute essays on All Things Considered and Weekend Edition Sunday. In connection with the national This I Believe project, LEADERSHIP Philadelphia has collected This I Believe essays from Fellows as part of LEADERSHIP's 50th Anniversary celebration. We partnered with WHYY to produce audio versions of several of the essays. We also partnered with the Mural Arts Program to create the first city-wide mural, entitled “This We Believe.”
This I Believe is based on a 1950’s radio program of the same name, hosted by acclaimed journalist Edward R. Murrow. In creating This I Believe, Murrow said the program sought "to point to the common meeting grounds of beliefs, which is the essence of brotherhood and the floor of our civilization." Each day, millions of Americans gathered by their radios to hear compelling essays from the likes of Eleanor Roosevelt, Jackie Robinson, Helen Keller, and Harry Truman as well as corporate leaders, cab drivers, scientists, and secretaries — anyone able to distill into a few minutes the guiding principles by which they lived. Their words brought comfort and inspiration to a country worried about the Cold War, McCarthyism, and racial division. In reviving This I Believe, NPR producers say their goal is not to persuade Americans to agree on the same beliefs. Rather, they hope to encourage people to begin the much more difficult task of developing respect for beliefs different from their own.
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